The Rendle Company
Business Sense™
Making sense of business, naturally.
In these uncertain times, making sense of your business challenges is more critical than ever.
And the kind of sense that lasts isn’t just logical—it’s business sense—natural, intuitive, and grounded in real-world experience.
I help businesses navigate complexity and change, so they can move forward with clarity, purpose, and momentum.
As an advisory firm, I partner with leaders and their teams as they face disruption, drive growth, and embrace uncertainty—helping you navigate challenges with both strategic foresight and a deeper kind of business sense.
My approach blends years of executive-level experience with systems thinking and a deep respect for the natural world—unlocking new capacity, sharpening focus, and driving lasting transformation.
I work in the present, but I also anticipate future eventualities, ensuring your strategy adapts to shifting landscapes.
A nature-inspired holistic approach to strategy and leadership.
I bring a unique blend of:
• Strategic insight grounded in years of C-suite-level leadership and analysis
• Systems thinking that connects the dots across people, processes, and markets
• Scenario planning to anticipate future challenges and opportunities
• A holistic lens informed by nature's wisdom and clarity
The result? Not just a clear direction, but a connected, resilient, and more effective way to lead.
Core Outcomes Include:
• A realigned sense of direction and purpose
• Energized, focused teams
• Unlocked resources and renewed momentum
• A sustainable path to growth and transformation
Service Offerings
Enterprise Strategy
I help craft the present—and shape the future—of your enterprise and its leadership story. This is facilitated from an "outside-in" holistic perspective in partnership with your leadership team.
Through the lens of business ecology—a nature-inspired holistic approach to strategy—I work with organizations and their leadership teams to effectively navigate and execute:
• Enterprise strategy
• New business models
• Growth challenges
• Enterprise transformation
• Company turnarounds
• New ventures
• Intellectual property commercialization
• Technology transfer
This is not a “write a white paper and run” practice. Instead, I immerse myself in your organization, co-creating and executing recommendations that align with your unique needs and agenda.
The focus is on your enterprise’s needs and agenda, not mine. My success is defined by yours—when your business thrives, I’ve achieved what we set out to do together.
Leadership Support
Coming from a systems thinking lens, as well as having sat in the chair of being a CEO and entrepreneur, I offer a unique set of eyes, ears, and experience to walk the talk with leaders as they navigate the complex leadership journey.
It’s a holistic journey—one with which I am both familiar and experienced. This includes deep listening and dialogue, as well as challenging the status quo. A journey I facilitate and support, often asking and helping to address difficult questions—which often uncover new opportunities.
Entreprenuership Support
The journey of entrepreneurship is not a solo endeavor. I have entrepreneurship in my DNA, several generations in fact. I’ve worked with entrepreneurs and venture creation for over 20 years.
I’ve served as a turnaround CEO of a water technology company and supported leaders and their teams through my professional practice over that time. While I’ve taught graduate-level entrepreneurship and leadership, I believe entrepreneurs and leaders are enabled, not just taught.
Addressing Critical Truths
Do you have a “back burner” of issues, a vision, or a critical truth that may be a key to your future and your enterprise that you delay addressing year after year? Did the pandemic bring them and other issues to the front burner?
I work with entrepreneurs, CEOs, boards, and thought leaders who are looking for a place to go deeper into issues that are important to their organizations. It could be the need for a new business model. The turnaround of a company. A broken and dysfunctional system. Aligning the culture of the company with a new vision and purpose. Post-pandemic trauma. Prototyping new business models or processes “offline” from the core business. The inner to outer journey.
Together, we will address these pivotal truths, building strategies that align your culture, transform operations, and prepare your business for sustainable growth in the face of uncertainty.
Rendle - Business Sense™
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Principal
Brad Rendle
I have been there both as a CEO and working with Boards and executive teams, thus bring both an experienced and consultative perspective to leadership challenges and demands.
A creative systems thinker, I have a natural ability to see beyond obvious horizons for systems approaches and solutions to a business opportunity or dilemma.
My skills and passions include curating and connecting original thinkers and doers to deliver solutions to complex problems.
I have worked with cross-cultural, geographic and generational teams – in person and virtually – for over two decades.
My ultimate value is as a committed and trusted confidant to leaders as they face their own and their organization’s moments of critical truth (s).
From developing a new business strategy or model to a company turnaround to leadership transitions, I embrace complexity and work alongside leaders as they navigate their own complex leadership and organizational journey.