The Rendle Company
Business Sense™
About the Practice
A Systems Journey
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The story of The Rendle Company practice began in Cambridge, England. I was studying global systems of innovation. Originally from New England, my journey of trans-Atlantic business practice expanded in awareness. I discovered the significance of systems thinking; a perspective of the whole. This is how I think and the lens through which I see the world and organizations.
In the years since, I have provided systems thinking informed strategic advice and resources to businesses, technology firms, natural resource enterprises, investors and non-profit organizations on both sides of "the pond" and beyond.​​
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​Clients have primarily been CEOs, senior leadership, entrepreneurs and Boards.
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​Services have included creating new business models, global enterprise strategies, and serving as turnaround CEO.
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Sectors served include software, water, forestry, technology transfer, renewable energy, digital media, engineering, real estate, factory built housing and economic development organizations.
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My experience, personal story of transformation, discovery, and entrepreneurial roots underpin my value as a trusted confidant to leaders and entrepreneurs as they adapt to new and uncertain business and political environments, write a new enterprise story and discover new frontiers of opportunity. ​
Nature Inspired
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Like nature, enterprises exist within a complex system — a business ecology of people and resources, internal and external to the firm. A business ecology is always emerging, as in nature. I help envision, build, transform and grow integrated and resilient enterprises through a nature-inspired systems approach to strategy.
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I work as a partner to enterprise leaders, entrepreneurs and their teams to create, build or turn around their firms through:
• Strategy
• Systems Thinking
• Vision
• Execution
​I have sat in the chair of a CEO and worked with Boards, bringing both an experienced and consultative perspective to leadership challenges and demands.
A creative, curious and natural systems thinker, I see the interconnectedness of the whole and its parts --seeing beyond obvious horizons for creative approaches and solutions to a business opportunity or dilemma.
Outside-In Results
I assess an enterprise from an "outside-in" perspective, then partner "inside-out" in the development and implementation of a client’s vision, strategy and value chain; focusing on the success of the whole, not simply the individual parts of a business or organization.
I am an effective convener and manager of resources and business ecosystems across boundaries of geography, culture and specialty
​I am as comfortable working with community-based businesses as I am with global enterprises. I believe both can benefit by constructively engaging and learning from one another, particularly in times requiring transformational thinking and action.
Results include:
• Turnaround CEO in the water technology sector.
• Turning vision into a business.
• Transatlantic business development.
• Transforming from a domestic to a global enterprise.
• Business model innovation, profit & non-profit.
• Entrepreneur and leadership development. ​
• Global value chain and transaction model.
• Corporate ventures.
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Informed Pragmatism
While practical and results-oriented, my academic background provides a unique value-added perspective to business, organizations, innovation, technology transfer, and venture creation. I have designed and taught graduate-level courses in organizational leadership, value chain management, business strategy, and entrepreneurship.
I have an MPhil jointly from the Judge Business School and the Department of Land Economy, University of Cambridge; Graduate Studies in Chinese Business from School of Oriental and African Studies (SOAS), University of London and International Relations and Regional & Urban Planning at the London School of Economics (LSE); and a B.A. from Bowdoin College, Brunswick, Maine. I am a Fellow of the RSA and a dual US-UK citizen.
Brad Rendle